The Crystal Ball Reveals! 10 Analyst Relations Predictions for 2023
The New Year is the time for hope, a fresh start, and resolutions. It’s also a time for predictions, so let’s have some fun. The...
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Robin Schaffer
Dec 8, 20221 min read
In a downturn, industry analysts step up
Smart businesses know how to spend dollars smartly. So how does that change when the economy is down? A lot. Budgets are cut, belts are...
52 views0 comments
Robin Schaffer
Nov 9, 20222 min read
Practice Best-ly
A great musician knows that practicing is the way to fame and fortune. Or at least to a hobby that doesn't irritate the family TOO much....
61 views0 comments
Robin Schaffer
Sep 27, 20222 min read
Startups and Industry Analysts - The Survey Says...
It's here! As you know, startups and scaleups need to deliver innovative products and get noticed, and that ain't easy. As you may not...
58 views0 comments
Robin Schaffer
Jul 19, 20222 min read
Leverage the juggler
We’re all busy. But no matter how busy you are, analysts are probably busier. Imagine a chipmunk with ADHD and a caffeine addiction. ...
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Robin Schaffer
Jun 9, 20222 min read
The mutual value of vendors and analysts
Analysts and vendors have a complex relationship, but they share a critical stakeholder - the buying customer. The vendor is selling...
55 views1 comment
Robin Schaffer
Apr 20, 20223 min read
Driving AR - Under the Influence
The Analyst Relations job is all about influencing the influencers. Not all influencers are analysts, but, as consummate AR pros, we need...
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Robin Schaffer
Feb 28, 20223 min read
Plugging into Analyst Power
Industry analysts have power. They can recommend you, cover you, inform you. They can enhance your sales funnel and elevate your company...
38 views1 comment
Robin Schaffer
Jan 30, 20222 min read
Analysts on Analyst Relations: The Blog series
I wrote a book about Analyst Relations with 41 co-authors. No, it wasn’t like living through an impossibly chaotic Zoom meeting. It was...
39 views1 comment
Robin Schaffer
Jul 28, 20213 min read
A Secret Weapon for Scaling Up
Psst… There’s a secret weapon for technology vendors in the scale-up phase. It can help get customers… refine product-market fit... get a...
56 views0 comments
Robin Schaffer
Feb 16, 20211 min read
The Sad, Bad Evaluation
You just got the fact check on a MQ , Wave, etc. It's bad. Your company looks bad. Ugh. We AR people hate when that happens. First...
125 views7 comments
Robin Schaffer
Jan 15, 20215 min read
Guest Blog - Flacks Revenge
Flack's Revenge is a PR blog written by Fusion's president, Bob Geller. I'm delighted to participate and share some tips for AR. This...
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Robin Schaffer
Oct 23, 20202 min read
Analysts are people too.
People? Analysts are people? I was sure some of them were aliens. The “R” part of analyst relations can be daunting. As much as we like...
40 views1 comment
Robin Schaffer
Sep 23, 20202 min read
Move the needle, not just Gartner’s dot.
Most people in the tech industry believe all that matters from an analyst perspective is the Gartner Magic Quadrant. Executives, sales,...
178 views3 comments
Robin Schaffer
Sep 2, 20202 min read
What if the bad news is right?
Ask an analyst and they’ll tell you. They are an opinionated bunch and if you dig correctly they’ll say exactly why your baby is ugly....
58 views1 comment
Robin Schaffer
Aug 12, 20202 min read
The power of babble. Who are your customers really listening to?
Conventional wisdom says that big analyst firms have the ear of your customer and make a big difference in who buys what. Conventional...
34 views0 comments
Robin Schaffer
Jul 22, 20202 min read
Houston, we have a Sales Rep
I’ve worked at different software companies, worked with hundreds of sales reps, and I can tell you, reps are all the same. Well, that’s...
203 views7 comments
Robin Schaffer
Jun 29, 20202 min read
Getting heard in the herd
Blah blah, blah blah blah. Ever feel like this is what they’re hearing? You talk but they don’t get it. You clearly lay out your...
388 views14 comments
Robin Schaffer
Jun 21, 20201 min read
Welcome to my blog.
Analyst Relations is a challenging, complicated, and always-fascinating field. Done right, it is a powerful source of knowledge that...
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