Can industry analysts promote startups?
Like all worthy objectives, it’s nuanced. Startups want analysts to praise their products and shout their brand to the world. Analysts...
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wmschaffer
Sep 243 min read
Turning Industry Analysts into Advocates for your Brand
Fifteeen years of helping tech companies turn neutral analysts into advocates has taught me that the art of analyst relations lies in the...
68 views0 comments
Robin Schaffer
Aug 3010 min read
Analyst Relations at your Fingertips: Success with Gartner, Forrester, and IDC
What is Analyst Relations? Analyst Relations (AR) is the art and science of leveraging industry analysts, like Gartner, Forrester, and...
69 views0 comments
robin81727
Jul 83 min read
Winning as a B2B Tech Startup: Let industry analysts guide you to stardom
Being a tech founder is tough. If you do everything right, there’s still less than a 50% survival rate after 5 years. Working with...
47 views0 comments
Robin Schaffer
Jun 83 min read
What do they think? Tracking analyst perceptions
The ultimate goal of analyst relations is to improve the perception of influential analysts. Every good outcome we strive for in AR...
100 views0 comments
Robin Schaffer
May 65 min read
Who benefits from Analyst Relations?
I ran a LinkedIn poll recently about analyst relations: Which team benefits most from AR? Marketing Product Strategy Sales The results...
63 views0 comments
Robin Schaffer
Apr 103 min read
Wildly Effective Inquiries in 5 Easy Steps
What? Analyst inquiries are not rocking your world? You don’t think they’re the greatest thing since sliced bagels? You’re not even...
85 views2 comments
Robin Schaffer
Mar 154 min read
12 Key Tips for Running Great Analyst Briefings
You never get a second chance to make a first impression. That certainly goes for your first briefing with a Gartner, Forrester (or any...
170 views0 comments
Robin Schaffer
Feb 82 min read
Analysts and investors make the startup world go round
Dear Tech Founder, Your spouse knows you’ll succeed. Your Call of Duty buddies think every human on earth will crave your product. Your...
99 views0 comments
Robin Schaffer
Jan 82 min read
Analyst Relations Consultants: Seven Tips for Hiring the Right AR Agency
Once you’re convinced that analyst relations will reap you tasty benefits , the next question is how to make that happen. It hardly ever...
101 views1 comment
Robin Schaffer
Nov 8, 20233 min read
10 Tasty Analyst Relations benefits that will make you Salivate
Bland analyst relations satisfies no one. But the right chef using the right ingredients will whip up results that vendors hunger for....
223 views0 comments
Robin Schaffer
Oct 10, 20235 min read
Energy=Analyst Relations ROI
Question: How is an analyst subscription like a gym membership? Answer: If you don’t use it – and use it right – it’s money down the...
75 views1 comment
Robin Schaffer
Aug 31, 20233 min read
The Book of the Century LAUNCHES
Analysts on Analyst Relations: Practical Secrets for Winning Big This is the Book of the Century. Well, maybe not the century. Or even...
125 views0 comments
Robin Schaffer
Aug 15, 20233 min read
Big Power for Small Vendors
My favorite client is a tiny SaaS provider with a highly disruptive solution. The CEO has little budget to invest with analysts, so...
64 views0 comments
Robin Schaffer
Jul 12, 20233 min read
Are You Truly Innovative?
Find out! Analyst Relations only really, really works for startups when you have a truly innovative, disruptive idea… then analysts are...
113 views1 comment
Robin Schaffer
Jun 3, 20234 min read
AI and RS discuss AI and AR
Like every other human, I was wondering whether Artificial Intelligence would destroy the planet, put me out of work, or, in a...
205 views0 comments
Robin Schaffer
Apr 29, 20233 min read
Does great AR lead to sales? Yes!
The holy grail. The brass ring. The pot of gold at the end of the rainbow. Sales. Everything in your business comes down to a buyer...
82 views1 comment
Robin Schaffer
Mar 24, 20235 min read
In-house vs. outsourced Analyst Relations - what makes sense for you now?
Analyst Relations is a darn important part of business. You realize you need resources to support the potential benefits, but do you...
76 views0 comments
Robin Schaffer
Mar 10, 20233 min read
Rock an Analyst with a Mindblowing Briefing
Great briefings are like great dates. You connect, you talk for hours, you look lovingly into each other's eyes. Well not that last...
53 views0 comments
Robin Schaffer
Feb 6, 20232 min read
Startup TV... with Me! And Chris!
What do analysts have to do with startups? A LOT! My buddy Chris Holscher and I did an exhaustive research project on this with the...
67 views0 comments
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