Schaffer AR: analyst relations Agency for B2B tech vendors

Get Recognized by the Analysts Who Shape Your Market

Stronger positioning. Better visibility. Real influence with Gartner, Forrester, and leading firms.

Recognized by the IIAR> in the 2025 Analyst Relations Agency Awards, Americas.

A Proven Approach to Analyst Relations

  • Map your analyst landscape and identify where you stand.
  • Sharpen your narrative and get it in front of the analysts covering your space.
  • Keep your story top of mind with regular, strategic analyst briefings.
  • Build or rebuild your AR program to scale alongside your business.
  • Tap into senior AR expertise on a fractional basis, as much as you need.

Hi, I'm Robin Schaffer,

I founded Schaffer AR because I understand how essential high-quality Analyst Relations support is for tech companies to thrive in competitive markets.

At Schaffer AR, I lead a team of exceptional AR professionals dedicated to delivering results that matter.

"An absolute FORCE OF NATURE in the world of Analyst Relations!"

Dr. Nick Jewell, Product Marketing, LinkedIn

Robin has a remarkable understanding of the intricacies of analyst relations... I wholeheartedly recommend her

Bina Mirchandani, Field Marketing & Event, LinkedIn

Robin's expertise spans across industries, and her knowledge of analyst goals and how they work is expansive.

Devin Jones, Product Marketing

"Robin has a deep understanding of the intricacies of the analyst – business relationship and how to navigate."

Inbal Aharoni, Marketing Director

“Up-leveled our strategic initiatives, plus great attention to detail.”

Annie Headley, Marketing VP

“Addresses every challenge with strategic thinking and quality execution”

Allen Valahu, Global AR

"Ambitious spirit, complemented by a 'can do' attitude."

Duncan Chapple, AR Expert

"Inventive, Goal-Getter, Team-Player, Gets the job done."

Ton Dobbe, Global Head of Product Marketing 

"Highly independent yet transparent, smart and very experienced."

Anders Lif, Marketing VP 

"A powerful AR program for a complex business in a highly competitive industry."

Erik Snider, Communications VP 

Analyst Relations Services

  • Concrete deliverables & tangible results​
  • Comprehensive AR infrastructure
  • Annual plan and goals
  • Monthly delivery
  • Supplemental resources
  • Briefing and inquiry management 
  • Evaluation reports (MQ, etc.) 
  • Event/Summit coordination
  • Fractional services
  • Guidance to get to the next level
  • Comprehensive program evaluation
  • ​Identification of growth opportunities
  • Coaching and training

Resources

Blog

The Schaffer AR blog shares practical insights and strategies to help businesses succeed in analyst relations.

Ebooks

Explore our eBooks on Analyst Relations, packed with insights, strategies, and best practices.

Robin's book

A comprehensive guide to creating and running a successful analyst relations program.

Appearances

Robin is a guest on many podcasts and webinars. Fun and informative!

Research

The SSIA program explores the dynamics between emerging B2B tech vendors, investors, and industry analysts.

Some of our clients

IntelePeer logo

Recognition

Voted 2nd place, IIAR> AR Agency of the Year, Americas (2025) by industry analysts and AR professionals across 11 countries. 

G2 rating of 4.9 out of 5
"Beyond My Expectations!"